000			01025nab a22002297 4500
001			H001 PIC
003			AR-sfUTN
008			190909b xx |||p|r|||| 00| 0 spa d
040			_cAR-sfUTN
080			_aH001 PIC
100			_aZechbauer, Ulrike
245			_aOne Step Ahead
336			_2rdacontent _atexto _btxt
337			_2rdamedia _asin mediación _bn
338			_2rdacarrier _avolumen _bnc
505			_aTo make money from innovations, a company must be versatile and able to motivate its inventors and innovators. Companies must also give their creative people plenty of intellectual elbow room, while nevertheless ensuring that their efforts are in line with business strategy and that customers are involved from the word go. Siemens' goal is to become the world leader at this difficult juggling act
650			_aINNOVATION CULTURE
650			_aINNOVATION PROCESSES
773			_tPictures of the future _wH001 PIC _nS.T.:H001 PIC PP3715 _g(nro. , Fall 2006), p. 46-49
942			_cAN
999			_c39147 _d39147