000 09335nam a2200313 a 4500
003 AR-sfUTN
008 170717s2008 ||||| |||| 00| 0 eng d
020 _a9780132243315
040 _cAR-sfUTN
041 _aeng
080 _a004.78:658 T841
_22000
100 1 _aTurban, Efraim ... [y otros]
_916606
245 1 0 _aElectronic commerce 2008 :
_ba mangerial perspective /
_cEfraim Turban ... [y otros]
260 _aUpper Saddle River, NJ :
_bPearson,
_c2008
300 _a910 p.
336 _2rdacontent
_atexto
_btxt
337 _2rdamedia
_asin mediación
_bn
338 _2rdacarrier
_avolumen
_bnc
505 8 0 _aCONTENIDO Part 1 Introduction to E-Commerce and E-Marketplaces 1 CHAPTER 1. Overview of Electronic Commerce 1 The EC Framework, Classification, and Content 6 The Digital Revolution Drives E-Commerce 14 The Business Environment Drives Ec 16 EC Business Models 18 Benefits and Limitations of EC 24 Social and Business Networks 27 The Digital Enterprise 29 CHAPTER 2. E-Marketplaces: Structures, Mechanisms, Economics, and Impacts 42 E-Marketplaces 44 Types of E-Marketplaces: From Storefronts to Portals 47 Transactions, Intermediation, and Processes in E-Commerce 51 Electronic Catalogs and Other Market Mechanisms 55 Auctions as EC Market Mechanisms 59 Bartering and Negotiating Online 63 E-Commerce in the Wireless Environment: M-Commerce and L-Commerce 64 Competition in the Digital Economy and Its Impact on Industries 67 Impacts of EC on Business Processes and Organizations 72 Part 2 Internet Consumer Retailing 90 CHAPTER 3. Retailing in Electronic Commerce: Products and Services 90 Internet Marketing and Electronic Retailing 93 E-Tailing Business Models 99 Travel and Tourism Services Online 105 Employment Placement and the Job Market Online 110 Real Estate, Insurance, and Stock Trading Online 115 Banking and Personal Finance Online 120 On-Demand Delivery Services and E-Grocers 125 Online Delivery of Digital Products, Entertainment, and Media 128 Online Purchase-Decisions Aids 132 Problems with E-Tailing and Lessons Learned 136 Issues in E-Tailing 140 CHAPTER 4. Consumer Behavior, Market Research, and Advertisement 155 Learning About Consumer Behavior Online 157 The Consumer Decision-Making Process 160 Mass Marketing, Market Segmentation, and One-to-One Marketing 162 Personalization, Loyalty, Satisfaction, and Trust in EC 165 Market Research for EC 171 Internet Marketing in B2B 179 Web Advertising 182 Online Advertising Methods 186 Advertising Strategies and Promotions Online 194 Special Advertising Topics 197 Software Agents in Marketing and Advertising Applications 200 Part 3 Business-to-Business E-Commerce 217 CHAPTER 5. B2B E-Commerce: Selling and Buying in Private E-Markets 217 Concepts, Characteristics, and Models of B2B EC 219 One-to-Many: Sell-Side E-Marketplaces 225 Selling Via Intermediaries and Distributors 230 Selling Via Auctions 230 One-From-Many: Buy-Side E-Marketplaces and E-Procurement 233 Buy-Side E-Marketplaces: Reverse Auctions 239 Other E-Procurement Methods 242 Automating B2B Tasks 246 Infrastructure, Integration, and Software Agents in B2B EC 248 CHAPTER 6. B2B Exchanges, Directories, and Other Support Services 260 B2B Electronic Exchanges - An Overview 262 B2B Portals and Directories 268 Third-Party and Directories Exchanges 270 Consortium Trading Exchanges 274 Dynamic Trading: Matching and Auctions 279 Partner and Supplier Relationship Management 280 Building and Integrating E-Marketplaces and Exchanges 282 B2B Networks 283 Other B2B Implementation Issues 285 Managing and the Future of Exchanges 291 CHAPTER 7. E-Supply Chains, Collaborative Commerce, and Corporate Portals 304 E-Supply Chains 306 Supply Chain Problems and Solutions 312 Key Enabling Supply Chain Technologies: RFID and Rubee 318 Collaborative Commerce 324 Collaborative Planning, CPFR, and Collaborative Design 334 Supply Chain Integration 338 Corporate (Enterprise) Portals 340 Collaboration-Enabling Tools: From Workflow to Groupware 344 Part 4 Other EC Models and Applications 363 CHAPTER 8. Innovative EC Systems: From E-Government and E-Learning to Consumer-to-Consumer Commerce 363 E-Government: An Overview 365 Implementing E-Government 372 E-Learning 376 Online Publishing and E-Books 385 Blogs and Wikis 390 Knowledge Management and E-Commerce 393 Customer-to-Customer E-Commerce 400 Peer-to-Peer Networks and Applications 401 CHAPTER 9. Mobile Computing and Commerce and Pervasive Computing 415 Mobile Computing: Content, Infrastructure, and Services 417 Wireless Telecommunications Networks 423 Mobile Commerce: Attributes, Benefits, and Drivers 431 Mobile Financial Applications 434 Mobile Shopping, Advertising, and Content Provision 437 Mobile Enterprise and Supply Chain 438 Mobile Consumer and Personal Service Applications 443 Location-Based Mobile Commerce 446 Security and Other Implementation Issues in M-Commerce 450 Pervasive Computing 454 Part 5 EC Support Services 471 CHAPTER 10. Dynamic Trading: E-Auctions, Bartering, and Negotiations 471 Fundamentals of Dynamic Pricing and E-Auctions 473 Benefits, Limitations, and Strategic Uses of E-Auctions 477 The "Name-Your-Own-Price" C2B Model 480 The Forward E-Auction Process and Software Support 481 Double Auctions, Bundle Trading, and Pricing Issues 486 Bartering and Negotiating Online 487 E-Auction Fraud and Its Prevention 490 Issues in E-Auction Implementation 493 Mobile E-Auctions and the Future of Auctions 498 CHAPTER 11. E-Commerce Security 508 Stopping E-Commerce Crimes 510 E-Commerce Security Strategy and Life Cycle Approach 514 Information Assurance 516 Enterprisewide E-Commerce Security and Privacy Model 519 Basic E-Commerce Security Issues and Perspectives 522 Threats and Attacks 523 Securing E-Commerce Communications 527 Securing E-Commerce Networks 532 CHAPTER 12. Electronic Payment Systems 547 The Payment Revolution 549 Using Payment Cards Online 551 Smart Cards 556 Stored-Value Cards 562 E-Micropayments 565 E-Checking 566 Electronic Bill Presentment and Payment 569 B2B Electronic Payments 572 The Sales Tax Issue 577 CHAPTER 13. Order Fulfillment, ECRM, and Other Support Services 587 Order Fulfillment and Logistics - An Overview 589 Problems in Order Fulfillment 594 Solutions to Order Fulfillment Problems 596 CRM and Its Relationship with EC 606 Delivering customer service in Cyberspace: CRM Applications and Tools 613 Other EC Support Services 624 Outsourcing EC Support Services 628 Part 6 EC Strategy and Implementation 638 CHAPTER 14. E-Commerce Strategy and Global EC 638 Organizational Strategy: Concepts and Overview 640 Business Planning in E-Commerce 645 E-Commerce Strategy: Concepts and Overview 648 E-Strategy Initiation 649 E-Strategy Formulation 654 E-Strategy Implementation 659 E-Strategy and Project Assessment 662 Global E-Commerce 665 E-Commerce in Small and Medium-Sized Enterprises 669 CHAPTER 15. Economics and Justification of Electronic Commerce 681 Why Justify E-Commerce Investments; How Can They Be Justified? 683 Difficulties in Measuring and Justifying E-Commerce Investments 686 Methods and Tools for Evaluating and Justifying E-Commerce Investments 692 Examples of E-Commerce Project Justification 698 The Economics of E-Commerce 703 Factors That Determine E-Commerce Success 710 Opportunities for Success in E-Commerce and Avoiding Failure 711 CHAPTER 16. Launching a Successful Online Business and EC Projects 726 Getting Into E-Commerce 728 Starting a New Online Business 728 Adding E-Commerce Initiatives or Transforming to an E-Business 734 Building or Acquiring a Web Site 738 Web Site Hosting and Obtaining a Domain Name 740 Content Creation, Delivery, and Management 744 Web Site Design 751 Providing E-Commerce Support Services 756 Opening a Web Storefront 759 CHAPTER 17 Legal, Ethical, and Compliance Issues in EC 771 Fundamental Legal, Ethical, and Regulatory Issues 773 Civil Law, Intellectual Property Law and Common Law 778 Legal and Ethical Challenges and Guidelines 782 Privacy, Free Speech, and Defamation 784 Spam, Splogs, and Pop-Ups 789 Fraud and Consumer and Seller Protection 792 CHAPTER 18. Social Networks and Industry Disruptors in the Web 2.0 Environment 806 The Web 2.0 Revolution, Social Networks, Innovations, and Industry Disruptors 808 Google and Company: Advertisement and Search Engine Wars 814 Virtual Communities 819 Online Social Networks 822 YouTube and Company - A Whole New World 825 Business and Entrepreneurial Networks 829 Travel and Tourism - The EC Revolution Is Here 831 Zopa, Prosper, and P2P Lending: Will They Disrupt Banking? 834 Entertainment Web 2.0 Style: From Communities to Entertainment Marketplaces 837 Technology Support: From Blogger.com to Infrastructure Services 840 Web 2.0, Social Networks, and E-Commerce 847 The Future of EC and Web 3.0 852 Glossary 866 Index 885
650 _aE-COMMERCE
650 _aCOMERCIO ELECTRONICO
650 _aE-MARKETPLACES
650 _aINTERNET CONSUMER RETAILING
650 _aBUSINESS-TO-BUSINESS E-COMMERCE
650 _aSOFTWARE AGENTS
942 _cBK
_2udc
999 _c12952
_d12952