TY  - SER
AU  - Hoffman, John S.
AU  - Wells, John Bruce
AU  - Guiney, William T.
TI  - Earth energy
KW  - SOLAR MARKET
KW  - SOLAR WATER HEATER INDUSTRY
KW  - MARKET TRANSFORMATION
KW  - INSURANCE AGENT MODEL
KW  - INSURANCE MODEL
N1  - Solar water heaters work, they save money, and are ready for the market today. Yet the industry remains tiny in many countries. Rather than asking what public subsidies could best support the solar water heating sector, the US authors of this article as what form the industry could take in order to become successful. They recommend the insurance agent model to create a committed, permanent sales force
ER  -