TY  - SER
AU  - Zechbauer, Ulrike
TI  - One Step Ahead
KW  - INNOVATION CULTURE
KW  - INNOVATION PROCESSES
N1  - To make money from innovations, a company must be versatile and able to motivate its inventors and innovators. Companies must also give their creative people plenty of intellectual elbow room, while nevertheless ensuring that their efforts are in line with business strategy and that customers are involved from the word go. Siemens' goal is to become the world leader at this difficult juggling act
ER  -