TY - SER AU - Hitt, Lorin M. AU - Brynjolfsson, Erik TI - Productivity, business profitability, and consumer surplus: three different measures of information technology value KW - IT PRODUCTIVITY KW - BUSINESS PROFITABILITY KW - IS INVESTMENT KW - ECONOMIC THEORY KW - CONSUMER SURPLUS KW - COMPUTERS N1 - The business value of information technology (IT) ha been debated for a number of years. While some authors have attributed large productivity improvement and substantial consumer benefits to IT, others report that IT has not had any bottom line impact on business profitability. This paper focuses on the fact that while productivity, consumer value, an business profitability are related, they are ultimately separate questions ER -