TY - SER AU - Reich, Blaize Horner AU - Benbasat, Izak TI - Measuring the linkage between business and information technology objectives KW - IS STRATEGIC PLANNING KW - ALIGNMENT OF IS PLANS WITH BUSINESS PLANS N1 - The establishment of linkage between business and information technology objectives has consistently been reported as one of the key concerns of information systems (IS) managers. The two objectives of this paper are: (1) to clarify the nature of the linkage construct, and (2) to report on a project that developed and tested measures of the social dimension of linkage ER -