TY  - BOOK
AU  - Turban,Efraim ...[y otros]
TI  - Electronic commerce 2008 : : a mangerial perspective / 
SN  - 9780132243315
PY  - 2008///
CY  - Upper Saddle River, NJ : 
PB  - Pearson, 
KW  - E-COMMERCE
KW  - COMERCIO ELECTRONICO
KW  - E-MARKETPLACES
KW  - INTERNET CONSUMER RETAILING
KW  - BUSINESS-TO-BUSINESS E-COMMERCE
KW  - SOFTWARE AGENTS
N1  - CONTENIDO
Part 1 Introduction to E-Commerce and E-Marketplaces 1
CHAPTER 1. Overview of Electronic Commerce 1
The EC Framework, Classification, and Content 6
The Digital Revolution Drives E-Commerce 14
The Business Environment Drives Ec 16
EC Business Models 18
Benefits and Limitations of EC 24
Social and Business Networks 27
The Digital Enterprise 29
CHAPTER 2. E-Marketplaces: Structures, Mechanisms, Economics, and Impacts 42
E-Marketplaces 44
Types of E-Marketplaces: From Storefronts to Portals 47
Transactions, Intermediation, and Processes in E-Commerce 51
Electronic Catalogs and Other Market Mechanisms 55
Auctions as EC Market Mechanisms 59
Bartering and Negotiating Online 63
E-Commerce in the Wireless Environment: M-Commerce and L-Commerce 64
Competition in the Digital Economy and Its Impact on Industries 67
Impacts of EC on Business Processes and Organizations 72
Part 2 Internet Consumer Retailing 90
CHAPTER 3. Retailing in Electronic Commerce: Products and Services 90
Internet Marketing and Electronic Retailing 93
E-Tailing Business Models 99
Travel and Tourism Services Online 105
Employment Placement and the Job Market Online 110
Real Estate, Insurance, and Stock Trading Online 115
Banking and Personal Finance Online 120
On-Demand Delivery Services and E-Grocers 125
Online Delivery of Digital Products, Entertainment, and Media 128
Online Purchase-Decisions Aids 132
Problems with E-Tailing and Lessons Learned 136
Issues in E-Tailing 140
CHAPTER 4. Consumer Behavior, Market Research, and Advertisement 155
Learning About Consumer Behavior Online 157
The Consumer Decision-Making Process 160
Mass Marketing, Market Segmentation, and One-to-One Marketing 162
Personalization, Loyalty, Satisfaction, and Trust in EC 165
Market Research for EC 171
Internet Marketing in B2B 179
Web Advertising 182
Online Advertising Methods 186
Advertising Strategies and Promotions Online 194
Special Advertising Topics 197
Software Agents in Marketing and Advertising Applications 200
Part 3 Business-to-Business E-Commerce 217
CHAPTER 5. B2B E-Commerce: Selling and Buying in Private E-Markets 217
Concepts, Characteristics, and Models of B2B EC 219
One-to-Many: Sell-Side E-Marketplaces 225
Selling Via Intermediaries and Distributors 230
Selling Via Auctions 230
One-From-Many: Buy-Side E-Marketplaces and E-Procurement 233
Buy-Side E-Marketplaces: Reverse Auctions 239
Other E-Procurement Methods 242
Automating B2B Tasks 246
Infrastructure, Integration, and Software Agents in B2B EC 248
CHAPTER 6. B2B Exchanges, Directories, and Other Support Services 260
B2B Electronic Exchanges - An Overview 262
B2B Portals and Directories 268
Third-Party and Directories Exchanges 270
Consortium Trading Exchanges 274
Dynamic Trading: Matching and Auctions 279
Partner and Supplier Relationship Management 280
Building and Integrating E-Marketplaces and Exchanges 282
B2B Networks 283
Other B2B Implementation Issues 285
Managing and the Future of Exchanges 291
CHAPTER 7. E-Supply Chains, Collaborative Commerce, and Corporate Portals 304
E-Supply Chains 306
Supply Chain Problems and Solutions 312
Key Enabling Supply Chain Technologies: RFID and Rubee 318
Collaborative Commerce 324
Collaborative Planning, CPFR, and Collaborative Design 334
Supply Chain Integration 338
Corporate (Enterprise) Portals 340
Collaboration-Enabling Tools: From Workflow to Groupware 344
Part 4 Other EC Models and Applications 363
CHAPTER 8. Innovative EC Systems: From E-Government and E-Learning to Consumer-to-Consumer Commerce 363
E-Government: An Overview 365
Implementing E-Government 372
E-Learning 376
Online Publishing and E-Books 385
Blogs and Wikis 390
Knowledge Management and E-Commerce 393
Customer-to-Customer E-Commerce 400
Peer-to-Peer Networks and Applications 401
CHAPTER 9. Mobile Computing and Commerce and Pervasive Computing 415
Mobile Computing: Content, Infrastructure, and Services 417
Wireless Telecommunications Networks 423
Mobile Commerce: Attributes, Benefits, and Drivers 431
Mobile Financial Applications 434
Mobile Shopping, Advertising, and Content Provision 437
Mobile Enterprise and Supply Chain 438
Mobile Consumer and Personal Service Applications 443
Location-Based Mobile Commerce 446
Security and Other Implementation Issues in M-Commerce 450
Pervasive Computing 454
Part 5 EC Support Services 471
CHAPTER 10. Dynamic Trading: E-Auctions, Bartering, and Negotiations 471
Fundamentals of Dynamic Pricing and E-Auctions 473
Benefits, Limitations, and Strategic Uses of E-Auctions 477
The "Name-Your-Own-Price" C2B Model 480
The Forward E-Auction Process and Software Support 481
Double Auctions, Bundle Trading, and Pricing Issues 486
Bartering and Negotiating Online 487
E-Auction Fraud and Its Prevention 490
Issues in E-Auction Implementation 493
Mobile E-Auctions and the Future of Auctions 498
CHAPTER 11. E-Commerce Security 508
Stopping E-Commerce Crimes 510
E-Commerce Security Strategy and Life Cycle Approach 514
Information Assurance 516
Enterprisewide E-Commerce Security and Privacy Model 519
Basic E-Commerce Security Issues and Perspectives 522
Threats and Attacks 523
Securing E-Commerce Communications 527
Securing E-Commerce Networks 532
CHAPTER 12. Electronic Payment Systems 547
The Payment Revolution 549
Using Payment Cards Online 551
Smart Cards 556
Stored-Value Cards 562
E-Micropayments 565
E-Checking 566
Electronic Bill Presentment and Payment 569
B2B Electronic Payments 572
The Sales Tax Issue 577
CHAPTER 13. Order Fulfillment, ECRM, and Other Support Services 587
Order Fulfillment and Logistics - An Overview 589
Problems in Order Fulfillment 594
Solutions to Order Fulfillment Problems 596
CRM and Its Relationship with EC 606
Delivering customer service in Cyberspace: CRM Applications and Tools 613
Other EC Support Services 624
Outsourcing EC Support Services 628
Part 6 EC Strategy and Implementation 638
CHAPTER 14. E-Commerce Strategy and Global EC 638
Organizational Strategy: Concepts and Overview 640
Business Planning in E-Commerce 645
E-Commerce Strategy: Concepts and Overview 648
E-Strategy Initiation 649
E-Strategy Formulation 654
E-Strategy Implementation 659
E-Strategy and Project Assessment 662
Global E-Commerce 665
E-Commerce in Small and Medium-Sized Enterprises 669
CHAPTER 15. Economics and Justification of Electronic Commerce 681
Why Justify E-Commerce Investments; How Can They Be Justified? 683
Difficulties in Measuring and Justifying E-Commerce Investments 686
Methods and Tools for Evaluating and Justifying E-Commerce Investments 692
Examples of E-Commerce Project Justification 698
The Economics of E-Commerce 703
Factors That Determine E-Commerce Success 710
Opportunities for Success in E-Commerce and Avoiding Failure 711
CHAPTER 16. Launching a Successful Online Business and EC Projects 726
Getting Into E-Commerce 728
Starting a New Online Business 728
Adding E-Commerce Initiatives or Transforming to an E-Business 734
Building or Acquiring a Web Site 738
Web Site Hosting and Obtaining a Domain Name 740
Content Creation, Delivery, and Management 744
Web Site Design 751
Providing E-Commerce Support Services 756
Opening a Web Storefront 759
CHAPTER 17 Legal, Ethical, and Compliance Issues in EC 771
Fundamental Legal, Ethical, and Regulatory Issues 773
Civil Law, Intellectual Property Law and Common Law 778
Legal and Ethical Challenges and Guidelines 782
Privacy, Free Speech, and Defamation 784
Spam, Splogs, and Pop-Ups 789
Fraud and Consumer and Seller Protection 792
CHAPTER 18. Social Networks and Industry Disruptors in the Web 2.0 Environment 806
The Web 2.0 Revolution, Social Networks, Innovations, and Industry Disruptors 808
Google and Company: Advertisement and Search Engine Wars 814
Virtual Communities 819
Online Social Networks 822
YouTube and Company - A Whole New World 825
Business and Entrepreneurial Networks 829
Travel and Tourism - The EC Revolution Is Here 831
Zopa, Prosper, and P2P Lending: Will They Disrupt Banking? 834
Entertainment Web 2.0 Style: From Communities to Entertainment Marketplaces 837
Technology Support: From Blogger.com to Infrastructure Services 840
Web 2.0, Social Networks, and E-Commerce 847
The Future of EC and Web 3.0 852
Glossary 866
Index 885
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