The university handbook on enterprise development / William Bolton.

Contiene ejemplos con direcciones de universidades, empresas y centros de investigación bibliografía

CONTENIDO
The Generation and Growth of New Businesses 1
The New Business Process 4
The Business Generation Module: Getting the Enterprise Process Started 5
The Business Growth Module: Making the Enterprise Process Work 6
The Support Infrastructure 9
The Operational Environment 12
University Questions 14
Part 1: Business Generation 17
Identifying, Evaluating and Collecting Business Ideas 19
Who should operate the BITU? 21
How to Identify Business Ideas with Commercial Potential 21
What kind of ideas should you look for? 23
Where can the ideas come from? 24
Finding Ideas 25
Finding Ideas 26
How to Evaluate Business Ideas 27
What questions should be asked in evaluating ideas? 27
How to Collect Business Opportunities 28
Building an 'Ideas Bank' 28
Finding and Training Potential Entrepreneurs 29
Which People Should Participate? 32
Identifying the target group for the education and training programmes 33
Profiling the group for the education and training programmes 34
What Education and Training Programmes Should Be Provided? 34
The foundation course 34
Foundation Programme for the Training of Potential Business Founders 35
The specialist course 36
Specialist Course for High-Technology Businesses 37
Behavioural programme 37
Entrepreneurial Characteristics 38
'Entrepreneurial' Programme 39
Course: Becoming an Entrepreneur 39
How to Recruit People from the Target Group 40
Job Creation Programme 41
Recruiting People for the Education and Training Programmes 42
Running the Educational and Training Programmes 43
Building the Team and the Enterprise 44
How to Assemble a Team around a Commercial Business Opportunity 47
Assembling a Team around a Business Opportunity 49
Combining People, Ideas and Money to Generate New Businesses 51
How to Evaluate the Business Opportunity 52
Evaluating Business Opportunities 53
Assessing the Commercial Opportunity of a Business Idea 55
How to Prepare a Business Plan 56
Preparing a Business Plan 57
How to Obtain the Necessary Finance to Start the New Business 63
Investment capital requirements 64
What Venture Capitalists Look For 65
Capital Availability Discussion with Bankers 67
Working capital requirements 68
Launching the New Business 68
Case Study: The Entrepreneur School: Putting the Enterprise Generation Elements Together 69
New Entrepreneur School (ENE) 70
'Masters in Business Management' Programme 73
The Undergraduate Entrepreneur Programme 75
Enterprise in Higher Education: UK Government Initiative 76
Entrepreneur Project in Manufacturing Engineering 76
Entrepreneurship Programme 79
Entrepreneur Programme 81
Case Study: Enterprise Cells 82
Part 2. The Support Infrastructure 87
Summary 88
What You Will Learn 89
The Support Infrastructure 90
Entrepreneurial Culture 91
Entrepreneurial University Creates Spin-Offs and Jobs 94
The Primary Support Infrastructure: Operational Facilities 95
New Enterprises in Science and Technology (NEST) 96
The Industrial Liaison Office and the Technology Centre 100
Northern Ireland Technology Centre 100
CERTI, UFSC, Florianópolis and COPPE, UFRJ 102
Transfer, Research
Development Unit 103
The One-Stop Shop and Enterprise Centre 104
Cowal Enterprise Centre 105
Business and Innovation Centre (BIC) 106
Centro de Servicios para la Innovación Tecnológica Empresarial (CITE) 107
The Incubator and the Innovation Centre 108
The Danger of Making the Wrong Choice 108
The physical facility 108
Business and Technology Centre (BTC) 109
Three Innovation Centres 110
Critical Success Factor: Community of Entrepreneurs 113
Determining the Optimum Size of the Incubator Building 113
Innovation Centre Design 118
Central services 118
Common Services for the Incubator or Innovation Centre Building 118
Tender Loving Care (TLC) 120
The Charged Services for the Incubator or Innovation Centre 120
Extra services: Incubator specific 120
Financial viability of the Incubator or Innovation Centre facility 121
Procedures for Determining the Cost of Operating the Incubator or Innovation Centre Facility 123
Management structures 125
Sub-contracting Management Administration Activities 128
The Management Team's Responsibilities 128
Policies regarding tenants 130
Criteria for Tenant Selection 131
Criteria for Tenant Selection 131
Approaches to Occupancy Policy 133
Failures to Fill an Incubator or Innovation Centre Facility 134
The Influence of National Economic Factors on the Success of an Incubator or Innovation Centre Facility 135
The Technology and Science Park 136
Differences: Technology and Science Park Definitions 136
Static and dynamic parks 137
The 'Dynamic Park' Model 139
The St John's Innovation Park 139
Business
Science Park Enschede 141
Technology and Science Parks: Building Density, Park Development, Ownership and Financial, Management and Marketing 142
The Primary Support Infrastructure: Financial Support Mechanisms 145
Financing the Facilities 145
Financing the Businesses 146
Borrowing Schemes: Latin America 149
Borrowing Schemes: Europe 149
Temporal Entrepreneurial Placements (TOP Programme) ISO The World of Investment Capital 152
Increasing the Success Level and Reducing the Risk of Failure of New Businesses 156
Financial Support Mechanisms 157
Case Study Cambridge: St John's Innovation Centre Architecture 161
Part 3: Getting Started 167
Introduction 168
Summary 168
What You Will Learn 169
Management lssues 169
Phases and Steps in an Enterprise Development Initiative 170
The Feasibility Stage 172
Step 1: Defining Strategy 172
Defining the Strategy for the Enterprise Development Project 173
University Development Models 173
Strategy Summary: Business and Innovation Centre (BIC) 176
Step 2: Identify and Quantify Key Areas 177
Building Up a Body of Knowledge 178
Building a Body of Knowledge 179
Step 3: Formulate and Prepare Plans 183
Outline Plan 186
Financial budgets 187
Calculating the Costs for a Capital Budget Project 187
Step 4: Test Critical Assumptions 188
Scoring Critical Assumptions 189
Scoring Critical Assumptions 190
The Major Decision Point 194
Implementation Phase 196
Step 5: Prepare Internal Resources 196
Critical Success Factors 197
Step 6: Implement and Evaluate 198
Implementing and Evaluating an Incubator Project 199
Operational Phase 200
Step 7: Operate, Develop and Evaluate 200
Operating, Developing and Evaluating an Enterprise Development Project 201
Assessing the Performance of a Business Incubator 202
Project Briefs 204
Bibliography 211