Marketing: conceptos y estrategias (Registro nro. 18154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01012mm aa2200349a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AR-sfUTN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190626195735.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m|||||q|||||00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | co na man|| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190624| xag|||||q|||||00| 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AR-sfUTN |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| ISO country code | ES |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | (0.034.4)658.8 SA59 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Santesmases Mestre, Miguel |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: conceptos y estrategias |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid: |
| Name of publisher, distributor, etc. | Pirámide, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 CD-ROM, 5 1/4 pl |
| Other physical details | 6,39 MB |
| 336 ## - CONTENT TYPE | |
| Content type term | Datos y programas electrónicos |
| 337 ## - MEDIA TYPE | |
| Media type term | Computadora |
| 338 ## - CARRIER TYPE | |
| Carrier type term | Disco de computadora |
| 490 ## - SERIES STATEMENT | |
| Series statement | Economía y empresa |
| 500 ## - GENERAL NOTE | |
| General note | Acompaña al texto, nº inv. 8039 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preguntas de revisión.- Ejercicios de aplicación.- Glosario de términos |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PROPAGANDA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INVESTIGACION DE MERCADO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sánchez de Dusso, Francisca |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kosiak de Gesualdo, Graciela |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Recurso electrónico |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sólo Consulta | Facultad Regional Santa Fe - Biblioteca "Rector Comodoro Ing. Jorge Omar Conca" | Facultad Regional Santa Fe - Biblioteca "Rector Comodoro Ing. Jorge Omar Conca" | 26/06/2019 | RE0127 | (0.034.4)658.8 SA59 | RE0127 | 26/06/2019 | 26/06/2019 | Recurso electrónico | |||||
| Facultad Regional Santa Fe - Biblioteca "Rector Comodoro Ing. Jorge Omar Conca" | Facultad Regional Santa Fe - Biblioteca "Rector Comodoro Ing. Jorge Omar Conca" | 13/08/2019 | RE0128 | (0.034.4)658.8 SA59 | RE0128 | 13/08/2019 | 13/08/2019 | Recurso electrónico | Clasificación Decinal Universal |