| Nota de contenido con formato |
CONTENIDO<br/>Part 1 Introduction to E-Commerce and E-Marketplaces 1<br/>CHAPTER 1. Overview of Electronic Commerce 1<br/>The EC Framework, Classification, and Content 6<br/>The Digital Revolution Drives E-Commerce 14<br/>The Business Environment Drives Ec 16<br/>EC Business Models 18<br/>Benefits and Limitations of EC 24<br/>Social and Business Networks 27<br/>The Digital Enterprise 29<br/>CHAPTER 2. E-Marketplaces: Structures, Mechanisms, Economics, and Impacts 42<br/>E-Marketplaces 44<br/>Types of E-Marketplaces: From Storefronts to Portals 47<br/>Transactions, Intermediation, and Processes in E-Commerce 51<br/>Electronic Catalogs and Other Market Mechanisms 55<br/>Auctions as EC Market Mechanisms 59<br/>Bartering and Negotiating Online 63<br/>E-Commerce in the Wireless Environment: M-Commerce and L-Commerce 64<br/>Competition in the Digital Economy and Its Impact on Industries 67<br/>Impacts of EC on Business Processes and Organizations 72<br/>Part 2 Internet Consumer Retailing 90<br/>CHAPTER 3. Retailing in Electronic Commerce: Products and Services 90<br/>Internet Marketing and Electronic Retailing 93<br/>E-Tailing Business Models 99<br/>Travel and Tourism Services Online 105<br/>Employment Placement and the Job Market Online 110<br/>Real Estate, Insurance, and Stock Trading Online 115<br/>Banking and Personal Finance Online 120<br/>On-Demand Delivery Services and E-Grocers 125<br/>Online Delivery of Digital Products, Entertainment, and Media 128<br/>Online Purchase-Decisions Aids 132<br/>Problems with E-Tailing and Lessons Learned 136<br/>Issues in E-Tailing 140<br/>CHAPTER 4. Consumer Behavior, Market Research, and Advertisement 155<br/>Learning About Consumer Behavior Online 157<br/>The Consumer Decision-Making Process 160<br/>Mass Marketing, Market Segmentation, and One-to-One Marketing 162<br/>Personalization, Loyalty, Satisfaction, and Trust in EC 165<br/>Market Research for EC 171<br/>Internet Marketing in B2B 179<br/>Web Advertising 182<br/>Online Advertising Methods 186<br/>Advertising Strategies and Promotions Online 194<br/>Special Advertising Topics 197<br/>Software Agents in Marketing and Advertising Applications 200<br/>Part 3 Business-to-Business E-Commerce 217<br/>CHAPTER 5. B2B E-Commerce: Selling and Buying in Private E-Markets 217<br/>Concepts, Characteristics, and Models of B2B EC 219<br/>One-to-Many: Sell-Side E-Marketplaces 225<br/>Selling Via Intermediaries and Distributors 230<br/>Selling Via Auctions 230<br/>One-From-Many: Buy-Side E-Marketplaces and E-Procurement 233<br/>Buy-Side E-Marketplaces: Reverse Auctions 239<br/>Other E-Procurement Methods 242<br/>Automating B2B Tasks 246<br/>Infrastructure, Integration, and Software Agents in B2B EC 248<br/>CHAPTER 6. B2B Exchanges, Directories, and Other Support Services 260<br/>B2B Electronic Exchanges - An Overview 262<br/>B2B Portals and Directories 268<br/>Third-Party and Directories Exchanges 270<br/>Consortium Trading Exchanges 274<br/>Dynamic Trading: Matching and Auctions 279<br/>Partner and Supplier Relationship Management 280<br/>Building and Integrating E-Marketplaces and Exchanges 282<br/>B2B Networks 283<br/>Other B2B Implementation Issues 285<br/>Managing and the Future of Exchanges 291<br/>CHAPTER 7. E-Supply Chains, Collaborative Commerce, and Corporate Portals 304<br/>E-Supply Chains 306<br/>Supply Chain Problems and Solutions 312<br/>Key Enabling Supply Chain Technologies: RFID and Rubee 318<br/>Collaborative Commerce 324<br/>Collaborative Planning, CPFR, and Collaborative Design 334<br/>Supply Chain Integration 338<br/>Corporate (Enterprise) Portals 340<br/>Collaboration-Enabling Tools: From Workflow to Groupware 344<br/>Part 4 Other EC Models and Applications 363<br/>CHAPTER 8. Innovative EC Systems: From E-Government and E-Learning to Consumer-to-Consumer Commerce 363<br/>E-Government: An Overview 365<br/>Implementing E-Government 372<br/>E-Learning 376<br/>Online Publishing and E-Books 385<br/>Blogs and Wikis 390<br/>Knowledge Management and E-Commerce 393<br/>Customer-to-Customer E-Commerce 400<br/>Peer-to-Peer Networks and Applications 401<br/>CHAPTER 9. Mobile Computing and Commerce and Pervasive Computing 415<br/>Mobile Computing: Content, Infrastructure, and Services 417<br/>Wireless Telecommunications Networks 423<br/>Mobile Commerce: Attributes, Benefits, and Drivers 431<br/>Mobile Financial Applications 434<br/>Mobile Shopping, Advertising, and Content Provision 437<br/>Mobile Enterprise and Supply Chain 438<br/>Mobile Consumer and Personal Service Applications 443<br/>Location-Based Mobile Commerce 446<br/>Security and Other Implementation Issues in M-Commerce 450<br/>Pervasive Computing 454<br/>Part 5 EC Support Services 471<br/>CHAPTER 10. Dynamic Trading: E-Auctions, Bartering, and Negotiations 471<br/>Fundamentals of Dynamic Pricing and E-Auctions 473<br/>Benefits, Limitations, and Strategic Uses of E-Auctions 477<br/>The "Name-Your-Own-Price" C2B Model 480<br/>The Forward E-Auction Process and Software Support 481<br/>Double Auctions, Bundle Trading, and Pricing Issues 486<br/>Bartering and Negotiating Online 487<br/>E-Auction Fraud and Its Prevention 490<br/>Issues in E-Auction Implementation 493<br/>Mobile E-Auctions and the Future of Auctions 498<br/>CHAPTER 11. E-Commerce Security 508<br/>Stopping E-Commerce Crimes 510<br/>E-Commerce Security Strategy and Life Cycle Approach 514<br/>Information Assurance 516<br/>Enterprisewide E-Commerce Security and Privacy Model 519<br/>Basic E-Commerce Security Issues and Perspectives 522<br/>Threats and Attacks 523<br/>Securing E-Commerce Communications 527<br/>Securing E-Commerce Networks 532<br/>CHAPTER 12. Electronic Payment Systems 547<br/>The Payment Revolution 549<br/>Using Payment Cards Online 551<br/>Smart Cards 556<br/>Stored-Value Cards 562<br/>E-Micropayments 565<br/>E-Checking 566<br/>Electronic Bill Presentment and Payment 569<br/>B2B Electronic Payments 572<br/>The Sales Tax Issue 577<br/>CHAPTER 13. Order Fulfillment, ECRM, and Other Support Services 587<br/>Order Fulfillment and Logistics - An Overview 589<br/>Problems in Order Fulfillment 594<br/>Solutions to Order Fulfillment Problems 596<br/>CRM and Its Relationship with EC 606<br/>Delivering customer service in Cyberspace: CRM Applications and Tools 613<br/>Other EC Support Services 624<br/>Outsourcing EC Support Services 628<br/>Part 6 EC Strategy and Implementation 638<br/>CHAPTER 14. E-Commerce Strategy and Global EC 638<br/>Organizational Strategy: Concepts and Overview 640<br/>Business Planning in E-Commerce 645<br/>E-Commerce Strategy: Concepts and Overview 648<br/>E-Strategy Initiation 649<br/>E-Strategy Formulation 654<br/>E-Strategy Implementation 659<br/>E-Strategy and Project Assessment 662<br/>Global E-Commerce 665<br/>E-Commerce in Small and Medium-Sized Enterprises 669<br/>CHAPTER 15. Economics and Justification of Electronic Commerce 681<br/>Why Justify E-Commerce Investments; How Can They Be Justified? 683<br/>Difficulties in Measuring and Justifying E-Commerce Investments 686<br/>Methods and Tools for Evaluating and Justifying E-Commerce Investments 692<br/>Examples of E-Commerce Project Justification 698<br/>The Economics of E-Commerce 703<br/>Factors That Determine E-Commerce Success 710<br/>Opportunities for Success in E-Commerce and Avoiding Failure 711<br/>CHAPTER 16. Launching a Successful Online Business and EC Projects 726<br/>Getting Into E-Commerce 728<br/>Starting a New Online Business 728<br/>Adding E-Commerce Initiatives or Transforming to an E-Business 734<br/>Building or Acquiring a Web Site 738<br/>Web Site Hosting and Obtaining a Domain Name 740<br/>Content Creation, Delivery, and Management 744<br/>Web Site Design 751<br/>Providing E-Commerce Support Services 756<br/>Opening a Web Storefront 759<br/>CHAPTER 17 Legal, Ethical, and Compliance Issues in EC 771<br/>Fundamental Legal, Ethical, and Regulatory Issues 773<br/>Civil Law, Intellectual Property Law and Common Law 778<br/>Legal and Ethical Challenges and Guidelines 782<br/>Privacy, Free Speech, and Defamation 784<br/>Spam, Splogs, and Pop-Ups 789<br/>Fraud and Consumer and Seller Protection 792<br/>CHAPTER 18. Social Networks and Industry Disruptors in the Web 2.0 Environment 806<br/>The Web 2.0 Revolution, Social Networks, Innovations, and Industry Disruptors 808<br/>Google and Company: Advertisement and Search Engine Wars 814<br/>Virtual Communities 819<br/>Online Social Networks 822<br/>YouTube and Company - A Whole New World 825<br/>Business and Entrepreneurial Networks 829<br/>Travel and Tourism - The EC Revolution Is Here 831<br/>Zopa, Prosper, and P2P Lending: Will They Disrupt Banking? 834<br/>Entertainment Web 2.0 Style: From Communities to Entertainment Marketplaces 837<br/>Technology Support: From Blogger.com to Infrastructure Services 840<br/>Web 2.0, Social Networks, and E-Commerce 847<br/>The Future of EC and Web 3.0 852<br/>Glossary 866<br/>Index 885 |
